Using Video Marketing To Increase Your Sales
In business today, competition is rough, especially on the Internet. You need as much assistance as you can get, and video marketing may be able to help. The next few paragraphs will give you a look into the exciting possibilities of video marketing.
Videos should not be too long. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. If you’re just updating folks, do it in 10 minutes or less.
Working with a team is beneficial for quality videos. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Put their names in the credits at the end of the video.
Don’t be overly complicated in your videos. If you use a lot of technical terms and industry specific language, you are going to bore your viewers. Make your videos for the layperson. If technical language is required, make a second video to offer a deeper insight into the topic for the more advanced viewer.
For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. You can show them step-by-step how to do it and get new customers this way as well.
When using videos to market your business, be sure to add a link to your website. If someone views your video and is interested in your company, more information will be just one click away. These links can be added either in the video description, or in a hovering caption added to your video. However, you do it, make sure that the link is easily visible and always kept up to date.
Did you know that Google Webmaster Tools has a video site-map tool? Google can’t crawl the content of a video, so you have to provide them information about the video, so they can index it and add it to their site. Check support.google.com for more information on how to create the XML file.
Post your videos to a host of different sites. While YouTube should be your number one choice, don’t rely on it entirely. Other sites, like Break and Vimeo, could all be beneficial to you. You may even be able to find a site that caters to your type of business.
Use colors that are appealing. This is true for the set, clothing and make up. Some colors are just not attractive and can easily turn people off to your video. Primary colors are classic and appealing to most people. On the other hand neon colors can turn a lot of people away.
Having a solid video marketing strategy can do wonders for your business. Being seen online, having people see you as a trustworthy person, and tons of other things as well. Create a plan worthy of success and start using video marketing. You will see success very fast!
Kristina Murray extensive work experience that varies from programming to PR, I have come to learn that my passion is in digital transformations, digital business development and digital strategy. The analysis of data to improve an online position for any company is what drives me.
– Digital Business Development / Strategy
– Social networking strategy.
– Digital advertising